| 1. | The internal realizing mechanism , which is discussed based on the analysis of green marketing " factor affected , mainly includes the basic principles , its realizing approaches , and its realizing process . basic principles contain system principle , externals economy principle , risk principle , continuity principle , coordination principle , and cumulativeness principle . realizing methods includes marketing green reengineering , green core competence , unified green marketing , green enterprise identification system and green network marketing
内部实现机理是在分析绿色营销影响因素的基础上展开的，主要包括绿色营销的基本原理（系统原理、外部经济原理、风险原理、持续原理、协调原理和累积原理） ，绿色营销的实现方式（营销绿色再造、绿色核心竞争力、联合绿色营销、绿色企业识别系统和绿色网络营销） ，以及绿色营销的实现过程。 |
